From any company or organization's perspective, there is always a need to manage its public profile. The manager in which a company is perceived is of utmost importance.
Bearing this in mind, public relation is a function that serves to highlight the strengths of a company, minimize its faults and interface with the public about the nature of the business. If you embark on a career in public relations, expect to create glowing communiques, press releases, press packages, and interface with internal and external stakeholders of any company or organization.
Another important function of public relations is risk management. If there is any negative press around a company, a public relations officer usually steps in with disaster management strategies. Expect to skill up by identifying and training spokespersons, establishing notifications and monitoring systems, and engaging in post-crisis analysis.
What will I be qualified as once I’ve completed this course?
The holder of a National N4 – N6 Certificate in PUBLIC RELATIONS will be able to take up employment in one of the following fields:
- Public Relations Officer
- Media Consultant
- Brand Manager
- Advertising Accountant Executive
- Public Affairs Consultant
- Events Manager
- Sales Media Manager
- Information Processing N4
- Communication N4
- Entrepreneurship & Business Management N4
- Office Practice N4
- Information Processing N5
- Communication N5
- Public Relations N5
- Office Practice N5
- Information Processing N6
- Communications N6
- Public Relations N6
- Office PracticeN6
What do I need to have completed before I can apply to study this course?
- A National Senior Certificate
- A Senior Certificate
- An N3 in the relevant Specialization area
Duration of course
18 months (1 year 6 months)
You will be awarded the certification after completion of each NATED level (e.g., N4). Upon successful completion of N6, including 18 months of apprenticeship, you will be issued a NATIONAL DIPLOMA CERTIFICATE in the relevant course.
How do I get an apprenticeship to allow me entry into this course?
- You must be registered as an apprentice with a company.